Packaging Insights & Industry News

You know packaging is crucial, but choosing the right material feels overwhelming. You see white kraft paper everywhere, but you’re unsure if its minimalist style fits your specific products, especially if you’re in a competitive industry like fashion or cosmetics. White kraft wrapping paper excels in the fashion, cosmetics, and high-end gift industries. Its unique […]

You want your brand’s packaging to look premium, but you’re worried about the environmental impact. Traditional glossy, glittery wrapping paper feels festive but often ends up in a landfill, creating waste that conflicts with modern consumer values. White kraft wrapping paper is the superior choice for modern brands because it delivers a trifecta of benefits: […]

Keeping up with packaging innovations feels overwhelming. Fall behind, and your brand risks looking outdated and losing ground to competitors who are quicker to adapt. The future of coated paper bags lies in sustainable, high-performance technologies like bio-based polymers and advanced aqueous coatings, driven by strong market growth in e-commerce and consumer demand for eco-friendly […]

You’re spending more on high-quality bags, but it feels like a cost, not an investment. You need to justify the expense, but the returns seem intangible and hard to prove to your finance team. You can measure the ROI of premium bags by tracking key metrics in brand perception (social media mentions, surveys), direct financials […]

You need beautiful retail bags, but the options are overwhelming. Choosing the wrong material or finish can result in wasted budget, damaged products, and a packaging that fails to represent your brand’s quality. To create the perfect coated paper bag, select a base material like C1S or art paper based on your needs, choose a […]

You found a great price for your coated paper bags, but the final order arrived late, with inconsistent colors and weak handles. Now you’re stuck with subpar packaging that damages your brand’s reputation. To master your supply chain, you must vet suppliers thoroughly, understand how Minimum Order Quantity (MOQ) affects your costs, map out realistic […]

Your coated paper bag looks plain and fails to stand out. This generic packaging doesn’t reflect your brand’s quality, leaving customers feeling underwhelmed and forgetting your brand the moment they walk away. To make coated paper bags sell, combine high-resolution offset printing with tactile finishes like hot foil stamping or embossing. These premium details transform […]

You’ve found a great price on bulk kraft gift wrap, but the delivery is late. When it finally arrives, the color is inconsistent, and the paper tears with the slightest pull, ruining your products and your reputation. The biggest supply chain risks in bulk kraft gift wrap purchasing are raw material price volatility and logistics […]

You’ve chosen white kraft paper, but it looks plain and unfinished. This can make your premium products seem less valuable, undermining the entire unboxing experience you’ve worked so hard to create. For white kraft gift wrapping paper, the best printing method is litho-offset for its superior detail and color accuracy. For a luxury feel, hot […]

Your current gift wrap feels generic and outdated. This disconnects your brand from modern customers who value style and sustainability, making your packaging forgettable. It’s time to embrace minimalist, authentic trends. For 2025-2026, brands are embracing minimalist patterns, nature-inspired biophilic designs, and bold typography on white and kraft paper. This shift addresses the need for […]

You want to switch to sustainable Christmas wrapping paper, but you’re worried the costs will hurt your bottom line. With budgets already tight for the holiday season, you can’t afford a decision that compromises profitability, especially when ordering at scale. Switching to 100% recycled kraft wrapping paper at scale involves a comprehensive cost analysis. While […]

You want your Christmas packaging to look festive and feel special, but you can’t ignore the environmental cost. Your customers are choosing sustainable brands, and that shiny, glittery wrapping paper feels like a step in the wrong direction. Balancing festive designs with eco-friendly kraft paper is achieved by using minimalist printing with sustainable inks, adding […]

The holiday season arrives, your sales spike, but so does the mountain of waste. Much of that waste is shiny, glittery wrapping paper that customers think is recyclable, but is actually destined for the landfill. Christmas kraft wrapping paper is a growing favourite because it is a truly sustainable option that is recyclable, compostable, and […]

Your business is growing, and you want to show appreciation. But in the rush to be efficient, you might send a quick thank-you email that gets lost in a crowded inbox, making zero impact. Custom thank you cards pack significantly more emotional value than digital e-cards. Their physical, tangible nature requires personal effort, creating a […]

You’re a growing bakery, but choosing the right packaging supplier feels like a gamble. Pick the wrong one, and you could face production delays, poor quality boxes that damage your brand, and a huge financial loss. To properly compare suppliers for dessert and cake boxes, you must move beyond price and evaluate them on three […]

Your bakery is thriving, but your packaging is holding you back. Flimsy boxes crush your beautiful creations, and you have no idea how to start shipping beyond your neighborhood without everything arriving in a mess. To scale your bakery’s packaging, you must transition through three key stages: perfecting branded local pickup boxes, developing a protective […]

Your delicious baked goods arrive crushed, stale, or melted. Your subscription box looks generic and cheap, failing to impress customers and leading to cancellations that hurt your bottom line. Creating the perfect subscription box for baked goods requires mastering three key areas: designing a memorable unboxing experience, implementing effective temperature control for freshness, and strategically […]

Your beautiful cakes and pastries are ruined by ugly grease stains on the box. The packaging gets soggy and weak, damaging your product and making your brand look unprofessional and cheap. Choosing the right food-safe coating creates a crucial barrier against grease and moisture. The best option—from PE and PLA to aqueous coatings—depends on your […]

Your delicious desserts are a hit, but they’re leaving your shop in plain, forgettable boxes. You’re missing a huge opportunity to build your brand, connect with customers, and stand out from the competition. Custom printed donut and dessert boxes transform a simple expense into a powerful marketing investment. They increase brand visibility, foster customer loyalty […]

Your beautiful cakes keep arriving damaged, leading to customer complaints and costly refunds. You’ve invested so much in your craft, only to have it ruined in the final step of the journey. The solution lies in engineered packaging. By focusing on structural integrity, custom-fit inserts, and secure handling features, you can create a cake box […]